The Future Bed Store
End of November, the purchasing association ABK started the project “Future Store”. In cooperation with its bed retail members, producers of beds, mattresses, linen etc., Gruppe Drei (agency for strategical communications) and ourselves as shop fitters, a visionary store is to be developed and realised by considering the buyers’ behaviour, the assortment of goods, the merchandising and the emotional target group addressing.
The study group wants to research the chances and risks of the bed retail industry and intends to transfer the resulting ideas and visions with the “Future Store”. The main focus will be the target group specific addressing and emotional services – an indisputable advantage compared to online shops for example.
The opening of the “Future Store” is scheduled for spring 2013 with a surface of 400 – 600 m² in a big German city such as Hamburg or Munich.